Guides / Verifying "Lowest Price"
How to Verify a "Lowest Price Ever" Claim
"Lowest price in 30 days," "best price ever," "biggest discount of the year" — these badges show up on thousands of listings during every sale. Almost none of them are independently checkable on the store's own page. Here's how to actually check.
Why you can't verify it on the store itself
No major Indian marketplace shows you a product's own price history on its listing page. You see today's price and today's MRP — never what it cost last week, last month, or during the last big sale. That gap is exactly where an unverifiable "lowest ever" badge can sit safely: there's nothing on the page for you to check it against.
Step 1: Look for a genuine history, not a single number
A trustworthy check needs the actual sequence of recorded prices over time — ideally going back at least a few weeks, longer for anything you're not buying urgently. A single "was ₹X" number next to today's price tells you nothing about whether ₹X was real or when it was last true.
Step 2: Check if the price ever actually moved
On a real chart, look for movement. If the line has been flat for the entire window you can see, the "sale" price has always been the price — there's no drop to speak of, genuine or otherwise. A real lowest-ever claim should show the line dipping to a new floor it hasn't touched before, not sitting where it's always sat.
Step 3: Compare against the real recent average, not just the MRP
A product genuinely worth buying now should be meaningfully below its own 90-day average price — not just below an MRP that may never have reflected a real selling price at all (see our guide on MRP inflation). A price that's 5% below its own recent average isn't really a standout deal, even if it's 60% below a printed MRP.
How PriceTrail does this for you
Every product page on PriceTrail shows the full recorded price history as a chart, the real all-time low and high, and the 90-day average — so you can run all three checks above in a few seconds instead of trusting a badge. A product only gets our own Lowest tag if its current price has genuinely, recently reached a new recorded low — never just because a store's own page says so.