Guides / Festival Sale Calendar
India's Festival Sale Calendar, Decoded
Indian e-commerce runs on a fairly predictable annual sale calendar. Knowing which event actually discounts what you're shopping for — instead of waiting for whichever one is advertised loudest — is most of the battle.
Amazon Great Indian Festival / Flipkart Big Billion Days
When: Late September – early October (pre-Diwali)
Best for: Electronics, smartphones, large appliances, laptops
The single biggest sale window of the year for electronics — most annual price floors for phones and TVs happen here, not at Diwali itself a few weeks later.
Republic Day Sales (late January)
When: 20–26 January
Best for: Fashion, home & kitchen, small appliances
Smaller than the festival season sales, but a genuine second dip for categories that didn't move much at the big October sale.
End of Season Sale (EOSS)
When: Twice a year — January to February, and July to August
Best for: Apparel, footwear, accessories
Fashion retailers clear out seasonal stock. This is where clothing and shoes see their deepest real cuts, deeper than festival-season fashion discounts.
Myntra End of Reason Sale (EORS)
When: Usually May/June and December
Best for: Fashion brands not carried on Amazon/Flipkart
The main pricing event specifically for Myntra-exclusive fashion labels.
Independence Day Sales (August)
When: 1–15 August
Best for: Mixed, generally lighter discounts
A smaller pre-festival-season event — mostly used by retailers to clear stock ahead of the bigger September/October sale.
Sale names change, patterns don't
Retailers rename these events every year — a sale might be called something new each season — but the underlying calendar barely moves: a big pre-Diwali electronics push in September/October, fashion clearances in January–February and July–August, and smaller top-up events around Republic Day and Independence Day. Once you know the pattern, the marketing name matters less than the timing.
"Sale" doesn't always mean the best price of the year
A named sale event guarantees marketing, not necessarily the lowest real price — some products quietly hit a lower price outside of any sale, when a seller is clearing inventory ahead of a new model launch, for instance. The only way to know for certain is to watch the actual price, not the calendar.
Track it instead of guessing
Set a price alert on anything you're planning to buy at the next big sale, and you'll know the moment it actually drops — whether that's during the headline event or quietly, weeks before it. See our guide on the best time to buy electronics for category-specific timing.